When the executive team at Nashville-based Back Yard Burgers set out to redesign the brand’s menuboards, they didn’t expect the changes to have such an impact on sales. But the burger franchise has seen just that.
“Even without a price increase, we’re getting about a 20–30 cent increase per check,” says Monte Jump, Back Yard Burgers’ CMO and COO. “It was an unexpected outcome. Certainly the goal was to make more money through this, but we thought it would be not so much through increased check averages.”